Category Archives: Constellation – I Projects

Why invest in project packs instead of individual projects? Why Constellation I? by Fernando Mateus

Alien Ventures mission is to identify, assess and launch scalable projects, with global focus and the potential to make a significant impact in society.

Projects that meet these requirements, and which are approved by AV to be executed,  are grouped into packets we call “Constellations”. Thus, Constellations are groups of projects which despite of their clearly differentiated features, great synergies are produced when they are jointly developed.

Steve Blank, in his article “Why the lean sart-up changes everything”, recalls the results of the Shikhar Ghosh’s latest research, which shows that 75% of all start-ups fail. We all know the high risks in these type of investments. Blank´s article emphasizes the emerging countervailing force  “lean” methodology can represent to offset this probability.

HBR May 2013 Issue

HBR May 2013 Issue

All of Alien Ventures projects are designed utilizing the most advanced and innovative business modeling techniques, always ensuring a “lean” perspective so they are executed with the principles of “minimum viable product” and “pivoting” required by this methodology.  But how do you increase your chances of success? Is there any other strategy in addition to  “lean start-up” methodology to take on on our journey?

In Alien Ventures we are delighted that Steve Blank  made the following statement in his article:

<< Based on what I’ve seen on hundreds of start-ups, programs that teach the “lean” principles and established companies that practice those principles, I can make an important statement:

Using lean methods through a portfolio of start-ups will definitely result in a decrease in the number of failures. >>

Alien Ventures could not be more in line with Blank’s recent statement and recommendations. He is basically describing our fundamental principles and vision.

Risk reduction by investing in a Constellation (Array of projects) is not only based on the argument of diversifying investment in 4 projects instead of just 1,  but it’s also supported by the synergies generated when projects share expensive resources,  knowledge is accumulatively maintained, and financial requirements are dramatically reduced.


In the particular case of Constellation I, the group of initiatives is composed of  75% pure digital versus 25% hybrid projects. All of them are operating in the digital industry (e-commerce),   intersecting with social networks.

Our first hybrid project included in Constellation – I falls right on the industry which is right now capturing the spotlight. In the Harvard Business Review May 2013 issue, you can also find the article by Richard A. D’Aveni “How 3-D printing will change the world”. He describes the tremendous growth in both interest and awareness of 3D printing. In his own words:

<< “I feel that a tsunami is on the way and will hit very soon”. >>

In conclusion, based on the arguments discussed above, we can ensure that investing in Alien Ventures “Constellations” is probably one of the smartest decisions you can make if you really want to seize the huge opportunities Mobile and Internet have to offer.

Contact or visit AV Constellation – I section for more information.

Personal branding. How to improve your Internet presence? by Fernando Mateus

Whether you are an entrepreneur running your own company, a freelancer in search of some freelance projects, or a regular employee in a company, the benefits of building and maintaining a personal brand are enormous. Social media has taken the idea of personal branding to a whole new level, providing us with innumerable ways to build and expand the reach of the brand “You”.

Whether you are a recent graduate, a working professional or someone thinking of switching activity. In any case it is essential to take care of your fingerprint.

HR departments are focus today more in online profiles of candidates to make the selection than in a traditional curriculum, just as finding deals increasingly passes through the contacts we are able to create through Internet, called networking.
Precisely these online contacts are replacing the classic “know someone who …” among colleagues or friends. Headhunter firms are the first that are accepting this change, and willingly, since it is much easier to start a selection when you have an Internet presence.

The company Catenon Worldwide Executive Search is a good example of this change process. Catenon used Internet in 80% of the processes that take place, and “20% of jobs in Europe are achieved through professional networks. 85% of the acquisition strategy means the form in the Internet environment, “says Cristina Villanova, its marketing director, who participated in the conference Recruitment 2.0.

You are the brand
But social networks are not only a good job ocean where take the bait but also provide a wealth of information about the candidates. “Your online identity, your fingerprint, is highly informative. If you have a blog we can know your ideas and how you defend it, also your comments in other forums or how you manage your profile … All you’ve done on the Internet provides interesting facts, “says Carina Pueyo, responsible for human resources strategy Internet consultancy CapGemini, which goes further and believes that “Curricula will stop being what was to become a digital version of ourselves, our identity in the network transmitted through 2.0 channels.”



How to improve your brand online?
Well, there are four steps.
The first step is easy. Create an account on the major networks (Core) as LinkedinTwitter and Facebook. Be clear that you can only use them to manage your online roll, that is nothing to climb Old School parties or exaggerated political criticism, your profile must be “polite”. I generally recommend not post pictures and comments on the networks could not hang either in the doorway of your house.

The second step is to create online applications as a blog ( or ) and other services like those pictures and videos as and


Choosing free blog hosting

It is very distinctive when evaluating an online profile, if you use special services such as book reading apps ( or “advanced user” services online as visual network locations or


Anna Simpson´s bioPing

Third step: integration.
All services created are disconnected, it´s not possible to get an overview of a user’s online life, photographs of an event are unrelated to the videos or  articles, the comments on a social network do not provide information recommended in other places.

In order to integrate all this information and have control over the network profile you must use a hub of online applications.
There are only few, but certainly I recommend, not only because we work with bioPing´s team but for being the only one that will allow us to access the fourth and final phase.

In bioPing you can create a highly personalized profile that includes access to the platforms used in the previous phases and other custom content and links to other web pages and services. It’s how you put together all the information of a user and make visible the true identity without the usual fragmentation. With a unique style, be in control of our online presence is possible, even with its mobile version and can also have our personal mobile ready QR.


My bioPing profile

IMPORTANT: It is advisable to include links to your bioPing profile in all social networks and online platforms for search engines to give maximum weight to your profile, that way you make sure that SEO is optimal for your name (your brand).

Fourth step: feeding of different platforms from a single place.

bioPing status messages

bioPing send status messages to FB TT and LI

Now that we have all these services must be kept and “feed”. Using we can also send messages to Twitter and Facebook and Linkedin and your bioPing profile, easily periodically update our profile and services from here.

See my own profile here:

Or Kirks profile video: