Tag Archives: Harvard Business Review

Why invest in project packs instead of individual projects? Why Constellation I? by Fernando Mateus

Alien Ventures mission is to identify, assess and launch scalable projects, with global focus and the potential to make a significant impact in society.

Projects that meet these requirements, and which are approved by AV to be executed,  are grouped into packets we call “Constellations”. Thus, Constellations are groups of projects which despite of their clearly differentiated features, great synergies are produced when they are jointly developed.

Steve Blank, in his article “Why the lean sart-up changes everything”, recalls the results of the Shikhar Ghosh’s latest research, which shows that 75% of all start-ups fail. We all know the high risks in these type of investments. Blank´s article emphasizes the emerging countervailing force  “lean” methodology can represent to offset this probability.

HBR May 2013 Issue

HBR May 2013 Issue

All of Alien Ventures projects are designed utilizing the most advanced and innovative business modeling techniques, always ensuring a “lean” perspective so they are executed with the principles of “minimum viable product” and “pivoting” required by this methodology.  But how do you increase your chances of success? Is there any other strategy in addition to  “lean start-up” methodology to take on on our journey?

In Alien Ventures we are delighted that Steve Blank  made the following statement in his article:

<< Based on what I’ve seen on hundreds of start-ups, programs that teach the “lean” principles and established companies that practice those principles, I can make an important statement:

Using lean methods through a portfolio of start-ups will definitely result in a decrease in the number of failures. >>

Alien Ventures could not be more in line with Blank’s recent statement and recommendations. He is basically describing our fundamental principles and vision.

Risk reduction by investing in a Constellation (Array of projects) is not only based on the argument of diversifying investment in 4 projects instead of just 1,  but it’s also supported by the synergies generated when projects share expensive resources,  knowledge is accumulatively maintained, and financial requirements are dramatically reduced.

Constellation-I

In the particular case of Constellation I, the group of initiatives is composed of  75% pure digital versus 25% hybrid projects. All of them are operating in the digital industry (e-commerce),   intersecting with social networks.

Our first hybrid project included in Constellation – I falls right on the industry which is right now capturing the spotlight. In the Harvard Business Review May 2013 issue, you can also find the article by Richard A. D’Aveni “How 3-D printing will change the world”. He describes the tremendous growth in both interest and awareness of 3D printing. In his own words:

<< “I feel that a tsunami is on the way and will hit very soon”. >>

In conclusion, based on the arguments discussed above, we can ensure that investing in Alien Ventures “Constellations” is probably one of the smartest decisions you can make if you really want to seize the huge opportunities Mobile and Internet have to offer.

Contact or visit AV Constellation – I section for more information.